Brand Assets
The GSS Brand Kit
Everything you need to represent Gray Strategic Solutions correctly — logos, color palette, typography, and usage guidelines. Free to download.
01 · Logos
Logo variants
Pick the variant that best fits your surface. All files are high-resolution PNG.
02 · Color
Color palette
Royal navy grounded by gold. Click any value to copy.
Royal Navy
Primary background
Deep Ink
Surface / cards
GSS Gold
Primary accent
Gold Soft
Highlights, gradients
Cream
Foreground on navy
Hairline
Borders, dividers
03 · Typography
Type system
Two typefaces. One paired for editorial display, one for clean body copy.
Body · Plus Jakarta Sans
Aa Bb Cc
Regular 400 — The quick brown fox.
Medium 500 — The quick brown fox.
Semibold 600 — The quick brown fox.
Bold 700 — The quick brown fox.
04 · Usage
Usage guidelines
A few rules to keep the brand sharp wherever it shows up.
Do
- ✓Use the primary crest on navy or dark surfaces
- ✓Maintain clear space equal to one crest height around the logo
- ✓Use approved gold (#c9a84c) for accents and CTAs
- ✓Pair Syne for display headings with Plus Jakarta Sans for body
Don't
- ✕Don't recolor the crest outside the approved palette
- ✕Don't stretch, skew, or rotate the logo
- ✕Don't place the crest on busy photography without a scrim
- ✕Don't substitute system fonts for Syne or Plus Jakarta Sans
Need something custom?
Co-branded lockups, partnership marks, or print-ready EPS files — our team can prep whatever you need.
Request custom assets